ABOUT US — WHO ARE WE?
A Senegalese company, founded in Dakar, that handles the whole chain.
OUR STORY
Prod-Events is a Senegalese production, post-production and voice dubbing company, founded in Dakar. For over ten years, we have worked with brands, institutions and creators on their audiovisual projects, in Senegal and internationally.
OUR TEAM
Committed, meticulous and creative professionals. We place quality of execution and respect for deadlines at the heart of every project, because your reputation is ours.
OUR WAY OF WORKING
A single point of contact, from the initial exchange to delivery. Image, sound, music, and dubbing under one roof. We are responsible for the file delivered to the broadcaster, not for one isolated link.
OUR PARTNER
SY Possible Africa
Since December 2025, SY Possible Africa has partnered with Prod-Events. We share the same ambition: to bring African stories to international audiences. This partnership strengthens our ability to produce larger-scale projects.
THE FOUNDER
Bassirou Ndiaye
PRESIDENT AND CEO
He began at Studio Sankara, Didier Awadi's production and events company, where he was successively location manager, artist manager and production manager.
He founded Prod-Events in Dakar in 2014.
He has worked on Canal+ original series shot in Senegal, under the banner of Keewu Production, a subsidiary of the Mediawan group — including Sakho & Mangane, the first French-language African series broadcast on Netflix — as production manager and head of post-production.
He also served as Managing Director of SOPA, the Beninese state-owned audiovisual production company. He currently runs Prod-Events from Dakar.